Motorola, who has been owned by Lenovo for quite a while now, announced the ThinkPhone at CES 2023 and while it has garnered a lot of excitement, it is specifically targeted at corporate customers and Motorola has no plains to sell it to general consumers. This might potentially make it hard for the average person or ThinkPad fan to acquire the device. 

Corporate only?

When asked, Motorola said that although it understands consumers would benefit from the phone’s functionality, it has no specific plans to make it a consumer product.

Motorola’s ThinkPhone is the coolest phone of CES 2023 — but you can’t buy it” – Digital Trends

It would appear that the ThinkPhone will not be a consumer product anytime soon and instead is part of Motorola’s, and I suspect Lenovo’s strategy to break into the corporate phone market. What better way to do that than to build a phone to work perfectly with the corporate fleet of laptops you already have? Most of the features that are detailed in the specification sheet at the end of this post certainly gear it toward corporate needs. The absence for example of a microSD card makes sense on a phone that you want to manage and worry about being stolen or data compromised.

The ThinkPhone features a TrackPoint-coloured programmable button on the side of the device.

ThinkPad fans around the world for years have imagined or created their own rendition of the ThinkPhone so hopefully, in time, these devices will make their way into the hands of fans that would like to see what an official ThinkPhone can do. You can see some examples below.

Availability

Device availability for Motorola can be hit or miss and according to the official press release, this is what we can expect:

“Lenovo ThinkPhone by Motorola will be available in the US, Europe, Latin America, Middle East, Australia and select countries across Asia in the coming months. For pricing, customers can contact their local customer representative.”

Meet the New Lenovo ThinkPhone by Motorola for Unmatched Business Device Experience” Lenovo News

So tentatively, it will not be available in my region unless Canada is included in the US, which traditionally does not occur. The downside of being a small market is it doesn’t make sense to deploy all devices to such a small customer base. In short, this device might be off-limits to non-corporate customers and Canadians alike.

Why now?

One question that does come to my mind is, the ThinkPhone concept has been around for quite a while with rumours going as far back as the Windows Phone era, so why is 2023 the year of the ThinkPhone? My only guess is that strategists at Motorola and Lenovo see the need to provide a corporate-level solution for smartphones that work well with their existing line-up of products. While many have compared this phone to a new spiritual BlackBerry (a corporate first phone) and believe there will be consumer demand; as I mention below, there isn’t a set of features that are going to disrupt the phone market as BlackBerry did. So in the meantime, I imagine it will mostly remain a business device as there are similar consumer products in existence from Motorola’s own lineup. If any other information comes my way as to why this might be I will update this section accordingly.

Details

While the specs are excellent, depending on the cost that the ThinkPhone will be sold for, there isn’t anything ‘show stopping’ that they needed to wait for to develop looking at what is on offer. That isn’t to say that the ThinkPhone won’t be a great and reliable device, but part of me wishes that there was a bell or whistle that helped it really stand apart as a debut device. The red button that calls back to the iconic TrackPoint cap is a nice touch, but something more would have been nice to see.

Overall I’m pleased to see this device exist and I hope it is successful. I also hope that success leads to future versions of the device that might be easier for somebody like me to try out.

For those wanting to know more about the technical details, then be sure to check out the ThinkPhone Specifications sheet that has been released.

Lenovo Tech World 2022 opened today with a flurry of announcements, keynotes and teasers. One of which that caught my eye is the rolling screen technology seen in the short YouTube video below:

Besides looking cool, the practical applications this has for phones and mobile devices intrigue me. This is actually because I’m not entirely sold on the idea of foldable mobile phones.

Full disclaimer, I’ve not used a folding phone or any similar device, let alone seen one in person but when it comes to phones, there are some big rocks I cannot quite get over that I think the rolling screen could actually solve.

Firstly, I do not like big and bulky devices. I’m one of those who likes a device that fits comfortably in various pockets. Phones bigger than my Pixel 4a or previous to that, my Samsung Galaxy S8 just seem overlarge. Folding phones while they are indeed small when folded, can be thicker and bulkier and depending on how they fold, challenging to fish out of a pocket.

Secondly, many folding devices need to be unfolded to actually be fully used. Companies have made several efforts to address this by putting an additional screen on the exterior but I feel that it just further goes to show that how we have used phones has changed fundamentally and a screen on the outside is a compromise. Granted I haven’t had any opportunity to try one out, but I remain skeptical.

Thirdly is getting around the issue of screen durability and creasing depends on how the device is folded and the screen stored. Different companies have spent significant research and development time and money to combat this to varying degrees of success.

How does the rolling screen address these issues? Easy. The device when the screen is rolled up appears to be a great handheld size. When you need the additional screen, it rolls out and the content automatically resizes with the screen, then when you are done, it can go back to its compact size. All the plus of a large phone with the benefits of it being able to fit into your pocket. It also addresses the issue where the main screen is always accessible. There isn’t a need for an extra exterior screen to reduce the need to open the device because it is always open. I would also imagine because the screen is rolled, creasing really isn’t a concern, nor would durability as there is something firm to support the screen at all stages.

Overall I’m pretty excited about the concept and hope it makes it to market so it can get tested in the real world. Could it overthrow the foldable as the new desirable form factor? I think the potential is very real.