ThinkPad enthusiasts will likely know that at the very beginning of the history of ThinkPad, black was not the only colour used for these iconic machines. As hard as it might be to believe there do exist Beige/Pebble Gray ThinkPads, it is a strange sight to behold. You can tell by looking at it that the hard work and consideration that Richard Sapper and Kazuhiko Yamazaki put into the design is impacted when the machine isn’t the colour it was designed to be. The Pebble Gray colour choice was available on several models, not just the 700C.
According to the IBM Mobile Systems Hardware Maintenance Manual Volume 2: ThinkPad Computers April 1995, the following models had “gray” part options that were designated “For Germany.” They are listed below:
- IBM ThinkPad 700 and 700C
- IBM ThinkPad 720 and 720C
- IBM ThinkPad 750, 750P, 750Cs, 750Ce
- IBM ThinkPad Dock I
- IBM ThinkPad 300 Monochrome (See PSREF below)
It is worth noting that the different colour parts are shared between some models. For example, the 700 and 720 shares the same housing components.
So where and why do these machines exist? Let me try and offer as complete of an answer as I can using the information I have collected, some of it recently.
The “Why?” question was partially answered by Arimasa Naitoh during the 20th Anniversary of ThinkPad.
The ThinkPad models in the 1990’s had documentation stating that they are to be made in black cases, in accordance with Richard Sapper’s guidelines set in his collaboration with the Boca Raton Team. Why were there variations from this, where, for instance, the 700/ C, 720C and 300 are in grey?
Naitoh-San: In the 1990’s, we had the retail models of ThinkPad painted in grey to be distinguished from the original enterprise models.
Official IBM documentation of the Beige/Pebble Gray ThinkPad is spotty at best. In the Personal Systems Reference IBM ThinkPad Notebooks 1992 to 2001 – withdrawn January 2001 – Version 214, the only model not listed as being offered in black was the ThinkPad 300 monochrome model and it was listed as “Charcoal grey” (page 4) as opposed to black. We know from the Hardware Maintenance Manuals from above that there was a more comprehensive offering of ThinkPad in Beige/Gray. This is likely to do with the markets they were sold—more on that in just a moment.
To answer the “Where?” part of the question, we can look at the keyboards and see that nearly all of the photographed examples have one item in common and that is a QWERTZ keyboard layout. I found one example sporting a French European keyboard layout. Both of these keyboard layouts are exclusive to Western/Central Europe and the QWERTZ layout is often simply referred to as the German keyboard layout. Now, this raises an interesting and somewhat plausible connection to the interview I did with Tom Hardy where he discusses the challenges he had with German DIN standards and IBM Germany at the time. See the video below for that whole story.
It is impossible to know how many of these machines were produced but it is highly likely the German DIN standards of the time had an impact on their creation. If Naitoh is correct in the above statement, where the retail models were designated that colour, that seems counter to the requirements of the German standards which would require business/enterprise machines to be beige or gray, not the other way around. If IBM Germany was initially unwilling to pay for the additional colour as Tom Hardy stated, it leaves a bit of a mystery of who was bankrolling the painting change and for what market.
Here is a possibility of how all this comes together by working under the assumption that all the information we have is accurate.
Firstly, as Tom Hardy stated in the interview, the section of the German DIN standards that did not allow computers to be black was revoked sometime after the release of the ThinkPad 700C, this would mean that black could be used for Enterprise machines as Naitoh states in the interview. If the DIN standard was no longer required however then why spend the money to create the gray models for a German market that would no longer require them?
Changing standards takes time and I suspect between Tom Hardy leaving IBM and German businesses slowly moving away from the DIN Standard took just over a year. David Hill also mentioned that recalled some pushback against changing the standards to allow for black machines. If the last ThinkPad that was offered in gray was made in November of 1993 (began manufacture), the standard likely would have been revoked around that time. Some German businesses would be able/willing to overlook the standards and buy the black machine regardless, however, others might have not had that flexibility and the pebble gray was brought in to meet their needs. Perhaps IBM Germany just passed on the cost in the price of the machine.
After the product lifecycle was complete, it wouldn’t need to offer the gray/beige machines afterwards, standardizing the line and reducing manufacturing costs. Perhaps any remaining inventory was sold off as retail units as Naitoh stated in the interview above. What we can say for certain is, after 1994, no ThinkPads were made in the pebble gray/beige colour.
David Hill also stated in the book “ThinkPad: A Different Shade of Blue” there were other challenges to making ThinkPad the classic black we know today:
“There were a lot of barriers to getting the original IBM ThinkPad design approved. Many were opposed to using black as the color of the notebook. At the time, black was very radical in personal computing, even though it was accepted in earlier computer products. If you went back and looked at the IBM System 360 mainframe from the 1960s, it was primarily black. It was in the computer room behind glass windows and was supposed to look outstanding. The black color allowed clients to show off their prize possession to visitors.
“But personal computers weren’t black at the time. That’s because we wanted to make PCs fit naturally into the office so they wouldn’t be noticed. So, we made all of them in pearl white, a sort of cream color that no one would notice. But, then along comes the ThinkPad, and we wanted to make a bold statement that was just the opposite. We wanted everyone to notice it, so we adopted black. A lot of people objected to our using black as the color of ThinkPad, thinking it wasn’t like ‘IBM.’ Eventually everyone saw it as something that would really differentiate IBM.
-“ThinkPad: A Different Shade of Blue” by Deborah A. Dell and J. Gerery Purdy, Ph.D.
What do you think about these ThinkPads? Have you ever seen one in person? Let me know by @ me on Twitter. As always, if any new information is acquired, I will update this article accordingly.